The Agency Transparency Blog
Straight talk about Google Ads management. What your agency should be doing — and how to check.
How Many Changes Should a Google Ads Agency Make Per Month?
There is no perfect number, but a healthy Google Ads account should leave a trail of real human work. Here is how to judge monthly agency activity without being fooled by noise.
Why Your Google Ads Agency Report Looks Good But Sales Are Down
A Google Ads report can look positive while the business feels worse. Here are the common ways reports hide weak sales, poor lead quality, and wasted spend.
Who Owns Your Google Ads Account?
Before you fire or switch a Google Ads agency, make sure you own the account, conversion data, Merchant Center, GA4, GTM, and landing page access.
What Should a Google Ads Agency Report Include?
The exact 9-section report template every Google Ads agency should follow — with the red flags to spot when they don't.
What Should a Google Ads Agency Actually Do Every Month?
A no-nonsense Google Ads management checklist: weekly, monthly, and quarterly work a competent agency should be doing. Spot the difference between real work and filler reports.
Google Ads Auto-Apply: How Agencies Use It to Look Busy
Google Ads auto-apply lets Google make changes automatically. Some agencies take credit for this work they never did — here's how to spot it.
How to Switch Google Ads Agencies Without Losing Data
Thinking of switching agencies? Here's the complete 8-step checklist to make the transition without losing campaign data or momentum.
7 Red Flags Your Google Ads Agency Is Doing Nothing
Paying thousands a month for Google Ads management? Here are 7 warning signs your agency isn't actually doing any work.
How to Audit Your Google Ads Agency (Step-by-Step)
A practical guide to checking what your Google Ads agency has actually been doing to your account. No technical skills needed.
Google Ads Change History Explained
Your Google Ads Change History is the most underused tool in your account. Here's what it is, how to read it, and why it matters.
Is Your Google Ads Agency Worth the Cost?
What should you expect at different agency fee tiers? Here's how to evaluate whether your management fee is money well spent.
Managing Google Ads Yourself vs Hiring an Agency
Should you manage Google Ads yourself or hire an agency? An honest breakdown of the pros, cons, and when each makes sense.
Done reading? Time to check your account.
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