Audit your Google Ads agency from your Change History. See what they actually did.
Upload your exported Change History CSV. We analyse the last 90 days, separate human work from automated changes, and show whether the activity matches the fee.
Free. Private. Instant CSV score — 48-hour report if we audit it for you.
The Problem
You're paying thousands a month. What are you actually getting?
- Your agency sends a monthly report full of graphs. You nod politely. Nothing changes.
- You ask what they've been working on. You get jargon and vague promises.
- You've got no way to verify if they touched your account this week — or this month.
- Google's auto-apply is making changes and your agency is taking credit for them.
- You suspect you're overpaying. You just can't prove it. Until now.
How to Get Your Data
Export your Change History in 2 minutes.
Download the same activity log your agency cannot edit. No special permissions needed. No account connection required.
Open Google Ads
Go to ads.google.com and sign in to your account.
Click Tools & Settings
Find the spanner icon in the top navigation bar.
Find Change History
Under Troubleshooting, click Change History.
Set Date Range
Use Last 90 days so the audit can measure consistency.
Download CSV
Click the download icon and choose CSV.
Upload Below
Drop the file into FireMyAgency and get your score in seconds.
Instant Audit
Upload the receipts. See what they actually did.
Export your Google Ads Change History as a CSV and drop it here. We'll score it instantly — no account access, no sales call, no agency notified.
Drop your CSV file here
or browse to upload
Accepts .csv files from Google Ads Change History export
Analysing your change history...
This takes just a few seconds
One quick question
This helps us calibrate your score to what's expected for your account size.
What's your approximate monthly ad spend?
How do I export my Change History?
- Log in to Google Ads at ads.google.com
- Click Tools & Settings (spanner icon) in the top menu
- Under "Troubleshooting", click Change History
- Set the date range to Last 90 days
- Click the Download button (arrow icon) and choose CSV
- Upload the downloaded file here
Your Report
This is what the truth looks like.
What You'll Discover
Everything hiding in your change history.
Total changes counted
Every modification in 30, 60, and 90 days — nothing missed.
Human vs automated
See which changes were made by your agency vs Google's auto-apply.
Category breakdown
Bids, keywords, ad copy, audiences, extensions — scored individually.
Activity timeline
Week-by-week chart showing when work actually happened.
Plain-English verdict
A clear, honest assessment based on your spend level and industry.
Industry benchmarks
How your agency's activity compares to what a well-managed account at your spend level should look like.
Example Audit
See what an audit uncovers.
This is an anonymised example showing the kind of signals the audit looks for in an account spending £18,000/month.
Agency Activity Report
Generated by FireMyAgency.ai
Agency Activity Score: 32/100
Your agency made 11 changes in 90 days. For an account spending £18,000/month, we'd expect ~300 changes over this period. This score is poor.
Score Breakdown
Category Breakdown
| Category | Changes | Status | |
|---|---|---|---|
| Bid & Budget Adjustments | 4 | Low | |
| Keyword Additions / Removals | 2 | Critical | |
| Negative Keywords Added | 0 | None | |
| Ad Copy Changes | 1 | Critical | |
| Extensions & Assets | 0 | None | |
| Audience & Targeting | 0 | None | |
| Campaign Settings | 4 | Low |
Automated vs Human Changes
Over half of all "activity" was automated by Google, not your agency.
Activity Timeline (Weekly)
Key Findings
- Zero negative keywords added in 90 days — irrelevant search terms are likely wasting your budget unchecked.
- Only 1 new ad was created in 90 days — your ads are going stale, reducing click-through rates and increasing costs.
- No audience adjustments in 90 days — your targeting hasn't been refined since the account was set up.
- No extensions or assets were updated — you're missing opportunities to improve ad visibility.
- 6 of 11 changes were automated by Google — your agency may be relying on Google's auto-apply rather than making deliberate optimisations.
- Most weeks had zero human activity — this pattern would be worth questioning.
Verdict
For an account spending £18,000/month, this level of activity is critically low. A well-managed account at this spend level should see around 300 optimisation actions over 90 days across multiple categories. This account received just 11 total changes, with only 5 made by a human. Zero negative keywords were added, meaning wasted spend on irrelevant searches isn't being controlled. Only one ad was tested in three months, meaning your messaging is going stale. This account shows signs of being significantly under-managed.
The Real Cost
How much is your agency wasting?
Drag the slider to your monthly agency fee. Use your audit score to replace the assumptions with your actual data.
Done-For-You Audit
Want us to pull the receipts for you?
If you would rather not export the CSV yourself, request a done-for-you audit and we'll send you a full report within 48 hours. Completely free.
Your audit is on its way.
We'll review your account and send your full Agency Activity Report within 48 hours. Check your inbox.
The Point
You should not have to guess what you paid for.
"The change history is not a perfect measure of agency quality, but it is a useful receipt. If your agency says they are optimising your account, you should be able to see regular human work across the areas that matter."
A managed account should show a sensible pattern of activity: search term reviews, negative keywords, new ad copy, budget changes, audience refinements, and tracking checks. Single-digit activity is not automatically proof of bad work, but it is enough to ask sharper questions.
Who Built This
I got tired of seeing businesses get ripped off.
"I manage Google Ads accounts for a living, and the first thing I look for in any account review is simple: what changed, who changed it, and whether the work matches the fee."
"I built FireMyAgency to give business owners that same starting point. No jargon. No black box. Just a clear read on the work happening inside the account."
Common Questions
Got questions? We've got answers.
Stop Guessing
Find out what your agency actually did last month.
Upload the CSV for an instant score, or request a done-for-you audit if you want us to pull the report for you.
100% confidential — your agency is never notified.